A Case of Corporate Ethical Failure, and Discuss Where Blame Might Be Essay

A Case of Corporate Ethical Failure, and Discuss Where Blame Might Be Assigned - Essay Example As per the exploration discoveries, in a domain where a worker does what the person needs, there will in general be the moral disappointment in the administration. These disappointments frequently influence the efficiency of an association on the grounds that there is absence of clear heading on how things ought to be done in the association. Associations need to build up a moral code that directs the practices of workers including the top administration. Be that as it may, where such the moral set of accepted rules is disregarded by the laborers, at that point an association is presented to various issues including moral authority disappointments. Moral disappointments in any association result from what individuals do at the work environment. What's more, moral disappointments are made because of the practices and believing that is bolstered by the association all in all. The individual practices that may cause moral disappointments incorporate disregarding limits, absence of restr aint, the privilege see, personal responsibility, lacking good compass and group following. Then again, association culture that can prompt moral disappointments incorporate absence of clearness with respect to moral direct in the association, absence of powerful pioneers to go about as good examples, absence of responsibility, moving fault and there is no presentation combination and things are done inaccurately in the association. A previous supervisor of the Siemens affirmed with respect to dishonest practice in the organization that included slicing assets and pay off which added up to corporate debasement. The supervisor affirmed on his job in the pay off outrage that was first uncovered by German investigators in 2006. This defilement embarrassment has discolored the name of the organization bringing about two top administrators losing their positions. What's more, the rest of the officials despite everything confronted fines and prosecutions that added up to billions of euros on account of the corporate defilement.

Drama Analysis Lars and the Real Girl

Lars and the Real Girl â€Å"Who is Bianca? † â€Å"Lars and the Real Girl† is a creation about a youngster named Lars who attempts to discover love by requesting an anatomically right sex doll, Bianca. Lars doesn't utilize Bianca for sexual joy however rather for somebody to adore. Bianca assumes a significant job in this film despite the fact that she is controlled from feeling, talking, or in any event, being alive. Bianca’s character helps the advancement of different characters including Lars, his sibling, and the â€Å"real girl†, Margo. Bianca helps the advancement of Lars’ character by letting him express his sentiments through her.Bianca becomes â€Å"sick† helping Lars furtively observe a physiatrist to his greatest advantage. The specialist gradually starts to grow a relationship with Lars during registration for Bianca. He opens up to her clarifying all of Bianca’s issues, for example, her dad and mom biting the dust at a y outhful age and her quest for freedom. Despite the fact that he clarifies these as Bianca’s issues they are genuinely his own. Bianca gives him a good feeling from being contained every one of these years. Bianca additionally helps the improvement of Lars sibling, Gus. When Lars first acquaints Bianca with Gus and his new spouse Gus naturally closes the thought down in frustration.He accepts that it is unbelievable and Gus needs assistance. His better half attempts her hardest to cause Lars to feel that Bianca is welcome. Gus in the long run comes around to understanding that Bianca is his very own aftereffect activities. Lars has made her character to comfort his better half and himself on account of the manner in which Gus has been treating Lars since their folks died. Towards the finish of the film the watcher can see a significant change in Gus’ demeanor from disregarding Bianca to tolerating that she is a piece of his sibling. Yet, Bianca doesn't stop there.Margo is the new young lady at work who obviously really likes Lars. Lars ignores her consideration in light of his contentions with himself and his capacity to construct a relationship. While Lars is in the doctors’ office the watcher discovers that Lars has an issue with torment when skin comes into contact with his own this solitary further demonstrates that Lars is frightened of friendship. He gets some distance from his brother’s spouse Karin when she makes a decent attempt to cherish him and do all that she can for him. Bianca creates Margo’s character on the grounds that Bianca creates Lars’ capacity to construct a relationship.After Bianca dies, Lars opens up and gives Margo a possibility leaving the watcher speculating. All through the film Bianca turns out to be something other than a doll made for sexual want; she is an image in each character that is acquainted with the watcher. Bianca shows the frailties in Lars, the regret in Gus, and the adoratio n in Margo. In spite of the fact that Bianca can't talk or show feeling her character improvement in the town assists play with trip the advancement in the friends and family around her. â€Å"Lars and the Real Girl† opens eyes to demonstrate that characters don't need to be alive to be alive in others.

Sample TOEFL Multiple Choice Essay Characteristics of a Good Coworker

Sample TOEFL Multiple Choice Essay Characteristics of a Good Coworker Sample TOEFL Multiple Choice EssayThe QuestionDuring our careers, we work with many different kinds of people. All of them have unique characteristics and personality traits. In your opinion, which of the following is the most important characteristic of a coworker?a serious attitude regarding their work obligationsa willingness to learn new thingsthe ability to make other people laughYou may choose more than one of these options. Use reasons and specific examples to explain your answer. Do not use memorized examples.Special Offer: TOEFL Essay Evaluation and ScoringYou can now sign up to have your practice essays evaluated and scored by the author of this page. This service is a great way to learn how you will do before test day and how you can best prepare for the big day. Sign up today.The Sample EssayEveryone in the world spends an enormous amount of time at their workplace, and how much they enjoy their job depends largely on how much they like their coworkers. I am of the opinio n that there are two main characteristics of a good co-worker, which are a serious attitude and a willingness to learn new things. I will explore these two factors in the following essay.First of all, coworkers who approach their tasks with a serious attitude are desirable because they help to maintain an efficient work environment. People who behave in a professional manner are less likely to be lazy and pass their responsibilities off to others. This always makes life much easier for everyone in an organization. For example, last summer the staff at my company felt overwhelmed by the number of assignments we had to complete. It was our busy season, and we had a number of unexpected orders come in from our international clients. Filling these orders required everyone to focus intently on their specific areas of responsibility. While this meant that some employees were working longer hours than others, no one complained about the situation. Instead, we all maintained a professional demeanor, and as a result we were able to get through the season. Secondly, if workers feel comfortable learning new things, they will be more likely to adapt to rapid changes at their workplaces. The techniques and theories that people learned at school just a decade ago are quickly becoming obsolete. Employees who are unwilling to learn from their younger colleagues often create unpleasant workplaces. My own experience is a compelling example of what I mean. Last year my firm hired a new employee who had more than twenty years of experience in our industry. While at first glance he seemed like a perfect addition to our organization, his techniques were wholly out of step with the modern world. Not only that, but he became apprehensive and belligerent when younger staff members tried to show him about current trends in our industry. Eventually he was dismissed from the firm because of the negative effect he had on his coworkers.In conclusion, I believe that professionalism and a wi llingness to learn new things are the hallmarks of a good employee. This is because a professional attitude is necessary to ensure a smooth and efficient work environment, and because in today’s rapidly changing world it is always necessary to learn new skills and techniques. (409 words)Note:This is a sample TOEFL independent essay written by a native speaker. It follows our TOEFL writing templates for independent essays. If it is useful, please remember that we havemany more sample essaysfor you to read!

Sample TOEFL Multiple Choice Essay Characteristics of a Good Coworker

Sample TOEFL Multiple Choice Essay Characteristics of a Good Coworker Sample TOEFL Multiple Choice EssayThe QuestionDuring our careers, we work with many different kinds of people. All of them have unique characteristics and personality traits. In your opinion, which of the following is the most important characteristic of a coworker?a serious attitude regarding their work obligationsa willingness to learn new thingsthe ability to make other people laughYou may choose more than one of these options. Use reasons and specific examples to explain your answer. Do not use memorized examples.Special Offer: TOEFL Essay Evaluation and ScoringYou can now sign up to have your practice essays evaluated and scored by the author of this page. This service is a great way to learn how you will do before test day and how you can best prepare for the big day. Sign up today.The Sample EssayEveryone in the world spends an enormous amount of time at their workplace, and how much they enjoy their job depends largely on how much they like their coworkers. I am of the opinio n that there are two main characteristics of a good co-worker, which are a serious attitude and a willingness to learn new things. I will explore these two factors in the following essay.First of all, coworkers who approach their tasks with a serious attitude are desirable because they help to maintain an efficient work environment. People who behave in a professional manner are less likely to be lazy and pass their responsibilities off to others. This always makes life much easier for everyone in an organization. For example, last summer the staff at my company felt overwhelmed by the number of assignments we had to complete. It was our busy season, and we had a number of unexpected orders come in from our international clients. Filling these orders required everyone to focus intently on their specific areas of responsibility. While this meant that some employees were working longer hours than others, no one complained about the situation. Instead, we all maintained a professional demeanor, and as a result we were able to get through the season. Secondly, if workers feel comfortable learning new things, they will be more likely to adapt to rapid changes at their workplaces. The techniques and theories that people learned at school just a decade ago are quickly becoming obsolete. Employees who are unwilling to learn from their younger colleagues often create unpleasant workplaces. My own experience is a compelling example of what I mean. Last year my firm hired a new employee who had more than twenty years of experience in our industry. While at first glance he seemed like a perfect addition to our organization, his techniques were wholly out of step with the modern world. Not only that, but he became apprehensive and belligerent when younger staff members tried to show him about current trends in our industry. Eventually he was dismissed from the firm because of the negative effect he had on his coworkers.In conclusion, I believe that professionalism and a wi llingness to learn new things are the hallmarks of a good employee. This is because a professional attitude is necessary to ensure a smooth and efficient work environment, and because in today’s rapidly changing world it is always necessary to learn new skills and techniques. (409 words)Note:This is a sample TOEFL independent essay written by a native speaker. It follows our TOEFL writing templates for independent essays. If it is useful, please remember that we havemany more sample essaysfor you to read!

Cause and Effect Essay on GMO - Free Essay Example

Sample details Pages: 5 Words: 1588 Downloads: 1 Date added: 2019/02/14 Category Health Essay Type Cause and effect essay Level High school Tags: GMO Essay Did you like this example? This is a cause and effect essay on the GMO topic. It traces the cause why GMO are developed. It also provides information on the effects of GMO to the society. Genetically Modified Organism or GMO are organisms whose genes are altered by scientists so that they will become super organism fit for a specific purpose. GMOs are science solution to World Hunger. Prior to GMO science, most people believe that the rapid growth of human population will outpace food production. With more people and limited food resources, there will be world hunger. However, the population of the world keeps on growing despite of the population control implemented by governments. The advances in medicine allowed low mortality rate among infant and longevity among adults resulting to population boom. As the world population continue to grow, land that could be used to grow crops are converted into communities thus reducing the capacity of the world to produce food enough to supply the growing population. Furthermore, crops and plants that humans use for food are seasonal which means they can only be produced at a particular time of the years, hence, limiting the capacity of humans to pro duce much needed crops. This again contributes to the problem of overpopulation and food shortage. In some cases, pest also destroys crops reducing agricultural yields which again contribute to the problem. If the population of the world continues to grow and the problems in food production is not solve world hunger is inevitable. To solve world hunger, scientists began modifying crops that could be mass produced and disease resistance. These new organism will overcome the problem of seasonality; hence they could be produce all year round. Thus Genetic scientists began looking for ways on how to produce crops that could be mass produced. They began collecting super genes from animals and insert them on plants. Don’t waste time! Our writers will create an original "Cause and Effect Essay on GMO" essay for you Create order Solving World hunger is the immediate cause of GMO. The impending world huger motivates GMO scientists to revolutionize GMO science. Through GMO, scientists were able to produce crops that are disease resistance, larger, and could be produce all year round. Consider the Bt. Corn. Corn yields are often times destroy by pest and bugs. Bugs eat corn stalks and leaves. They also eat the fruit and flowers. This compromises crop yield resulting to low production, livestock’s and humans rely on corn for food. If this problem is not solved, world hunger may ensue. Through genetic modification, scientists were able to insert the genes of a particular bacterium inside the genes of a corn (Ruen, 26). The bacterium is a soil dwelling bacteria called Bacillus Thuringiensis. This bacterium produces proteins that have insecticidal action. The gene that allows the bacterium to produce this protein is inserted into the genes of corn. The result is the BT corn, a corn that produces its own pesticides preventing bugs and insect attacks. The BT corn targets the corn borer, an insect that is responsible of about a billion dolla r damage a year in Europe alone. BT corn is constantly modified to resist all other bugs corn ear worms and rod worms, which also cause multibillion dollars loss in crops production. Corn production is done all year round and produce increases several folds which could supply the world with the food it needs. This is the effect of GMO, the mass production of food. With the availability of corn all year round, animal’s feeds are always available. The prices do not go up. Food for humans is always available and the world hunger that is postulated in the past is no longer viable. Another immediate cause of GMO is under nourishment in many parts of the world. Some nutrients such as Vitamin A are inaccessible to various groups of people. This result to vitamin A deficiency and is estimated to kill 650,000 children each year (Black, 243). Genetically modified rice are also developed to increase their nutrients, tolerate herbicides, increase grain size, accelerate photosynthesis and generate nutrients all designed for rapid production and mass consumption. The golden rice for example is genetically modified rice that produces vitamin A (Ye 303). This GMO rice is the solution to the vitamin A deficiency. Rice is a staple to over half of the world’s population making up 30-70 percent of energy intake among people in Asian countries. The Golden rice is the solution to this nutrient deficiency. This is the effect of GMO. The effects of GMO seemed to be beneficial and positive. It solves crop shortage problem and nutrient deficiency. However, GMO has also negative effects. It attracted activists and pressure groups. GMO imitated debates and controversies that result to the enactment of laws that will control its use. Government began implementing control on GMO use because of the advocacy of activists and pressure groups. They are known as opponents of GMO. Opponents of GMO questioned the safety of GMO food products. It is a new science but the products are already introduced in the market and for food consumption. There is no evidence that GMO is safe, to eat yet, they are being distributed and marketed all around the world. Cigarettes and Tobacco products were also considered safe in the past. Today, Cigarettes are universally accepted as harmful products. The same principle may be applied to GMO. Producers considered them safe. But no one will know until the risk is exposed. Opponents of GMO urge government to stop using GMO for consumer use. This is one of the negative effects of GMO-controversy. It is safe or unsafe? GMO has also hidden cause. GMO are developed to satisfy the hunger of businessmen to monopolize the agricultural industry. The producers of GMO are big corporations like Monsanto. Monsanto owns patent from the crops they sell to farmers. Farmers may buy the grain from Monsanto Farmers then plant the grains and harvest the crops but they cannot plant the seeds. They must sell all the produce and buy the seeds from Monsanto. Monsanto now control agriculture production. Farmers will forever buy grains from Monsanto. It is monopolistic capitalism. The problem with monopolistic capitalism is that it put small farmers who do not want to conform to capitalism or to modernism. Traditional Families may use non-GMO seeds and plant them in the farmland. Their traditional values prevent them from buying GMO seeds. However, if their fields are adjacent to a farmer’s field with GMO grains from Monsanto, then their produced might get contaminated with GMO. Insect from both fields may transfer the pollens from GMO plant to non-GMO plant and vice versa (Wolfenbarger 290). As a result the Family that planted non-GMO crop will produce grains that have the GMO strain. This is GMO contamination. If Monsanto learned this, Monsanto will sue the family for infringing patents and the family may be force to pay damages. This will happen even if they did nothing. GMO companies are protected by patent laws that they could use for their advantage. They will virtually rule the planet because they have control of food production. Those who do not yield to their demands will suffer litigation. Opponents also claim that consumers do not know that what they are buying in supermarkets contain GMO. If they don’t want GMO, they have no choice (Risler 288). Buddhist for example only eats plant based food because they believe that killing and eating animals is morally wrong and impedes their achievement of spirituality. However, most GMO contain animal DNA. This becomes a spiritual question and ethical dilemma to Buddhist, should they eat this kind of plant. Most Buddhists will not, but how could they know? To give consumers a choice, opponents of GMO have lobbied for policies that require labeling of products that contain GMO. Food products with GMO seal on it is a result of this policy. It is consumer protection and consumer choice. This is a neutral effect of GMO-policy making and consumer protection. The policies are set to give consumer choice if they don’t want to eat GMO containing food. To conclude, the cause of GMO production is world hunger and malnourishment. GMOs were developed to solve these problems. They are the immediate cause of GMO. GMO has hidden cause also. Big Corporations allocate enormous amount of money to their GMO research facilities. The research and development facilities are able to produce patented crops. By producing patented crops and seeds, GMO companies have control over the agricultural industry of many nations. If they have control over agriculture, they will also have control over food production. The effects of GMO science and GMO production can be positive or negative. GMO led to the production of disease resistant and high yielding crops. It also led to the production of highly nutritious crops. These effects initially solve the problem of world hunger and nutrient deficiencies. These are the positive effects. The negative effects of GMO are the development of controversy, monopolistic capitalism and ethical dilemma of consumers. Ever ything depends on the value of a person and how he perceives benefits and risk. For this paper however, GMO is beneficial to the society. Works Cited Black Robert. Maternal and child under nutrition: global and regional exposures and health consequences, The Lancet, 371. 9608 (2008), p. 253.Print. Ruen, Jim. BT corn borer trait needed? Corn Soybean Digest; 76. 3 (2016) p24-26. Print. Risler, John The Ecological Risks of Engineered Crops. Cambridge, Mass.: MIT Press. 1996. Print. Wolfenbarger Lindsey The ecological risks and benefits of genetically engineered plants. Science 290.5 (2004): 288–93. Print. Ye, Xudong; Engineering the Provitamin a (?-Carotene) Biosynthetic Pathway into (Carotenoid-Free) Rice Endosperm. Science. 287. 5451 (2000): 303–05. Print.

Is Patriatism Morally Acceptable - 898 Words

In many places, patriotism is seen or has been seen as a value, as a quality that people of high morality have. But is patriotism a morally acceptable position? Alasdair MacIntyre looks at patriotism through a communitarian point of view; he considers that patriotism indeed is morally not only acceptable but also central to any moral system. For him, patriotism is legitimate because one must build one’s moral values within a certain community. Being born in a certain country makes you automatically belong to it, and according to MacIntyre, you should be a patriot toward it. Others favor a more moderate view of patriotism. It is the case of Stephen Nathanson who points out the fact that loyalty must not necessarily be toward a country but can be toward another entity. As for Igor Primoratz, he considers that patriotism is morally permissible when it is kept away from nationalism. Others simply totally reject patriotism. History has shown us that patriotism can easily bring extreme behaviors: people start war in the name of patriotism. Patriotism is thus often linked to nationalism and militarism: a military is often seen as a patriot par excellence. So is patriotism really a virtue, does it bring about good things to humanity? For George Kateb and Leo Tolstoy the answer is no. They consider that patriotism goes together with hatred of other countries and therefore brings about hostility and international tensions. Besides, Tolstoy argues that patriotism is stupid because it

Essay on To Kill a Mockingbird A Lesson on Parenting

â€Å"No!† The child screamed. This one word comes out of the mouthes of young children all the time in contemporary society and it is directed towards their parents. When parents ask their children to do something, this is a common response. It is a usual response from children who think they have a right to challenge their parents’ authority. Children in the 1930s generally acted very differently towards their parents. A high degree of respect was expected from children by their elders. In modern society, this expected degree of respect has declined. Many theories exist to try to explain why the respect children give their parents is plummeting. This disrespect from children displays a great deterioration in civility in modern society. Since†¦show more content†¦If the request is finally carried out, it is many times done under protest (Cowen). Insufficient amount of respect for authority is shown by them, compared to children in the 1930s. There are many the ories and reasons why children now have a lack of respect for proper authority. One reason is that modern American parents have less time to properly discipline their children due to fathers and mothers extensive work schedules. They are generally rushed, so they will do whatever they can to have their children behave at the moment. These methods sometimes lead to poor decisions from the parents, such as giving in to the child’s demands to stop unwanted behaviors, such as tantrums (Cowen). Mass media may be another reason for this deterioration in authority. The media is everywhere, and it exerts great influence over today’s children. Children may choose to emulate certain characters from the media and think all of their actions are suitable. Frequently, these morals clash with those of the parents. The children may, consequently, look up to these icons in the media and use them, instead of their parents, as role models. In conservative American society, many of these actions are viewed as disrespectful. In the 1930s, mass media was much less extensive, thus its influence over children’s minds was much more limited. There are many additional speculations that can be explored toShow MoreRelatedAtticus Finchs Parenting Style Essay1099 Words   |  5 PagesFinch and His Parenting Style â€Å"To Kill a Mockingbird†, an acclaimed novel by Harper Lee, is recognized throughout the world. The novel follows a lawyer and his children prior to and during a legal case to defend a black male. That lawyers name is Atticus Finch. Atticus Finch is not just an ordinary father. He teaches his children things no parent of the 1930s, or even the modern time period, would think of doing. His style parenting, compared to modern day parenting and parenting in the 1930s,Read MoreTo Kill a Mockingbird Essay Although most parents in the time setting of the novel To Kill a700 Words   |  3 PagesTo Kill a Mockingbird Essay Although most parents in the time setting of the novel To Kill a Mockingbird written by Harper Lee were very strict and punishing, Jem and Scout’s father Atticus was an exception. Atticus taught Jem and Scout through moral lessons and which was more effective than the traditional teaching method of punishment. Three examples of moral lessons Atticus teaches Jem and Scout throughout the novel are the importance patience and kindness, the importance to respect people andRead MoreTo Kill a Mockingbird Character Analysis Essay763 Words   |  4 Pagesrespectful, dignity attorney from To Kill a Mockingbird, as the greatest hero in 100 years of film history. 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Biography of Muhammad Husayn-Free-Samples-Myassignmenthelp.com

Questions: 1.Discuss Muhammad Husayn Haykals biography of Muhammad as an important modern attempt to retrieve the example of the Prophet Muhammad for life in modern society. 2.Compare the arguments of Ayatollah Khomeini and Abul Ala Maududi on the necessity and the nature of Islamic government. 3.Discuss the significance of Muhammad Abduh for bringing about Islamic renewal as a vehicle to create a modern Egyptian society. Answers: 1.The author Husayn Haykal has presented the life and teachings of the Islamic Prophet Mohammad in a very rational and modern method, with great knowledge. The Life of Muhammad is one of the most highly regarded life narrative of the Prophet that makes a balance between the two aspects of miracles that he made happen, and the human and practical part of the person which includes his daily chores. The author has established him as the most loving, most forgiving, and perfect person. (Haykal, 1976). The author begins the book with the remarks on the relationship pattern of the Muslims and the Christians, which are the worlds two greatest faith in numbers and the Haykal has expressed his wonder about the fact that in spitye of so much similarities in the holy books of these two religions how there can be any point of conflict between the two groups, and how can there be war. There are many sections of Islamic scholars which are orthodox and hardline and they view the life of the Prophet as a miracle person and not as a human being, and they try to react the super human aspect of the prophet (Fitzpatrick Walker, 2014). However, this author has given more importance on the aspect of the prophet which is more of a human being, this following the narrative of rationality, and scientific explanations of Islam as a religion and Prophet Muhammad as a human being. Example of such a difference in narrative between the orthodox writers and him may be given by the incident of the journey of the Prophet to Jerusalem overnight, this has been identified by most of the orthodox Islamic scholars as done physically by Muhammad. Haykal on the other hand expressed that the journey was done in spirit by the Prophet. Haykal wrote Those who believe that al Isrd' took place in spirit do not find such reports unbelievable now that science in our own days has confirmed the poss ibility of hypnotism and of the hypnotized one to report about events far removed from him. For a spirit holding in unity and presence the spiritual life of the universe in toto, for one so endowed with vision and power so as to penetrate the secret of all life from eternity to eternity, such a feat is not at all surprising. Haykal consciously and intentionally rejected those aspects of the faith that reflects irrationality, superstitions and out of the realm of modern scientific explanation and sensibility. He has stated that the religion is most scientific and modern religion. The writer had understood the fact the modern society is slowly moving to the age where everything needs to9 be supported by empirical facts and scientific evidences. The author understood that attemts to explain the religion in terms of vague ideas and miracles will be failure and it will rteult in the larger section of the population to reject the religion. Haykal has given all efforts endeavors in establishing islam as the most scientific, comprehensible and rational religion among all. The Prophet is depicted as a human being who is perfect in every senmse but in human terms, he is loving, he ius kind nad he is better than the rest in terms of these qualities. While he established the life of the Prophet as the ideal one, he also countered the criticisms made by many scholars about his marriages and invasions. The author is succesfull in explainming the life of prophet Muhammad in a very rational and sincere way. This book is one of the finest works on the life of the Prophet based on scientific facts and rationality. 2.The countries where the official religion is Islam is known as the Islamic states. In most of these states there is no permission for preaching any other religions in public sphere. The nature of the first modern Islamic state and its descriptions were delved out by scholar Abul Ala Mawdudi. He conceptualized the first modern definition Islamic state. There are two different perspectives given by Ayatollah Khomeini and the author who has been mentioned previously. Khomeinis idea of Islamic state is much more radical and extreme to some extent. The person also advocated forced conversion into Islam, which can be termed as Islamization (Gholizadeh Hook, 2012). On the other hand, Mawdudi did not prefer a system of forced conversion or Islamization of individual, rather he advocated Islamization of the society and the thought processes of the members of the society. He thought of the system where the social system will be designed in such a way that the people of the society will be f ollowing Islam naturally. In an Islamic society the main concepts and principles are Tawheed, Risala, and Khilafa, which means oneness with God, Prophet hood and Caliphate. These three are the main principles that drive an Islamic state. The Islamic government was clearly defined by Khomeini in his book Hokumat-e Islami: Velayat-e faqih. The author in this book has explained the urgent need for instituting Islamic states, and according to him such state will be administered by very strict Islamic laws. These laws may be including penalties such as execution when the religion or the Prophet is blasphemed. However, the author Mawdudi has given by philosophical reasoning, sovereignty of God and he has stated that the sources of all the laws on earth is God himself. A Muslim is only Muslim when he or she is perfectly following the faith and not just by birth. The Islamization of the individuals must be done by education and awareness instead of enforcing the Islamic way of life on the individuals (Mawdudi, 2016). According to Mawdudi the two very evil concepts of the modern world are secularism and socialism. These two concepts, he believed are the products of western imperialism. On the other hand, Khomeini has gone two steps further and stated that saying democracy as bad as prostitution. He has envisioned Islamic state where the Islamic laws or the Sharia law will be enforced by very strict authority (Leurs, 2012). Mawdudi believed that Sharia was the basis on which a Muslim society will essentially be Muslim in its nature. He has emphatically stated without the application of the laws of the Sharia the society is not an Islamic state. The Sharia law must be the only law and laws from other sources cannot be considered as law, and societies following laws from other sources are not Islamic state. 3.The contribution of Muhammad Abduh in Islam has been its reformation to modernism. The idea of Abduh is that if the modern Islamic followers continue to follow the very rigid systems and laws of the medieval era then it would be difficult for the religion to become popular and include new people into its realm. The ancient and medieval laws that are not in par with the modern rationality must be transformed or reformed according to need. Muhammad Abduh has stated that the intelligence of the human being is the key to understand and interprete the ancient philosophies and ideas into modern rational interpretation. Abduh has researched on understanding that why the quality of the Muslim society worldwide is declining and what are the factors that are contributing to such decline. One reason as identified by his is the gradual spread of un-Islamic systems and beliefs, and the Muslims of the present day world being stuck into the medieval belief systems. The scholar has believed that there is an urgent need of reformation in the Islamic theology otherwise it will be stagnant after sometime. Some of the older thoughts and systems needs to be re-interpreted and education of the larger section of the population will help in bringing such reformation. The scholar has divided the Islamic traditions into two divisions, the first one is known as Ibadat which are the inseparable customs of the Islamic religion and these cannot be reformed or changed in any situation to any extent. Muamlat is another part of the Islamic faith which deals with the social affairs and lifestyle of the people and these have scope of modernization or change. Abduh has stated that an absence of the clear comprehension of these two separate concepts has given rise to such stagnation in Islamic theology. He has played a very important role in bringing the much needed discussion of transformation within Islamic society. The importance of his proposition behind creating a modern Islamic state is that he endeavored in integrating scientific and rational theories with Islamic theology. Abduh stated that if the Quran is interpreted in the proper and perfect manner then there is no difference of opinion between rationality and Islamic philosophy (Amir, Shuriye Ismail, 2012). He has stated that the Islamic religion is complete and self-sufficient and it has legal, medical, and social solutions for problems in human life. These aspects of the religion must be highlighted to the people in general so that the religion is seen in a positive light. The systems, the beliefs and the customs that are blocking the growth of this faith must be reformed. Muhammad Abduh also emphasized on establishing a friendly relationship among all the religions of the world. He said "I hope to see the two great religions, Islam and Christianity hand-in-hand, embracing each other. Then the Torah and the Bible and the Qur'an will become books supporting one another being read everywhere, and respected by every nation. He would be one of the notable scholars in the Islamic faith whose contribution n bringing modern reformation in the religion will be applauded in the future (Aksoy, 2015). References: Aksoy, N. (2015).Meeting the challenges of modernity as experienced by Said Nursi, Muhammad Iqbal and Muhammad Abduh. Rutgers The State University of New Jersey-New Brunswick. A'la Mawdudi, S. A. (2013).Towards Understanding Islam. Kube Publishing Ltd. A'la Mawdudi, S. A. (2016).Let us be Muslims. Kube Publishing Ltd. Amir, A. N., Shuriye, A. O., Ismail, A. F. (2012). Muhammad Abduhs Contributions to Modernity.Asian Journal Of Management Sciences And Education ISSN. Fitzpatrick, C., Walker, A. H. (Eds.). (2014).Muhammad in History, Thought, and Culture: An Encyclopedia of the Prophet of God [2 volumes]. ABC-CLIO. Gholizadeh, S., Hook, D. W. (2012). The discursive construction of the 19781979 Iranian Revolution in the speeches of Ayatollah Khomeini.Journal of Community Applied Social Psychology,22(2), 174-186. Haykal, M. H. (1976).The life of Muhammad. American Trust Publications. Leurs, R. (2012). Ayatollah Khomeini: The changing face of Islam.Estudos Em Comunicao N o 12, 25-45 Dezembro de 2012, Estudos em, 25-45

Business Ethics History

How to Self-Publish on Amazon With KDP †The Master Guide

How to Self-Publish on Amazon With KDP - The Master Guide How to Self-Publish a Book on Amazon So, you're an independent author who's ready to put out your newest work - and now you want to know how to self-publish a book on Amazon,  the grand hub of e-commerce and the original online bookstore. In this day and age, there’s no better way to make your book quickly available to the general public, not to mention that  self-publishing  allows you to take home more royalties than traditional publishing.Indeed, self-publishing could be the key to your authorial success  - and we want to help you get there! Which is why we've written this step-by-step tutorial, which will take you through the entire process of self-publishing on Amazon and provide  crucial tips on how to maximize your book’s market appeal. How to self-publish a book on Amazon in 10 simple steps ðŸ“â€" Kindle Direct Publishing Before we dive into the tutorial, let's talk about Kindle Direct Publishing (KDP): Amazon’s self-publishing service. The KDP platform is what you’ll use to put your book up on Amazon. You'll also monitor your sales and stats from your KDP dashboard in the coming weeks and months. In other words, if you’re even remotely considering the Amazon self-publishing route, it’s good to familiarize yourself with KDP first. Here are the answers to the biggest questions you might have about Kindle Direct Publishing:

Strategy Essay Example | Topics and Well Written Essays - 1000 words - 1

Strategy - Essay Example Donald Hambrick and James Frederickson present a framework for strategy design insisting that a strategy has five distinct elements (Hambrick & Fredrickson, 2005, p 51). Providing the answers to five questions will distinguish these five elements allowing them to form a unified whole. Loblaw Companies Limited is the largest food retailer in Canada and also a leading provider among general merchandise, financial products, pharmacies and financial services. They have over 1000 corporate and franchised stores and they employ more than 135,000 employees, both full time and part time. As such they are one of Canada’s largest private sector employers (Loblaw Companies Limited, 2011). Strategies of a company should contain the answers to pertinent questions as to how the company will be a leader among their competitors, where will they base their activity, what is outlined in the company’s business and marketing plans to assist the company in reaching goals, how fast and in wh at order should our actions be planned to get where we want to be and in what economic ways will we realize our returns (Hambrick & Frederickson, 2005, p 3). Deciding the arena, or where the company will be active should not be a generalized decision but as specific as possible in order to focus strongly in implementing successful strategy that will allow them to expand and consider the possibility of one day reaching the status of a product, service, or company that could be considered general by the population. There are very few of these we consider to be general, meaning they are obviously the leader and most often thought of in a particular industry with little competition; the fact is that they just are and there aren’t many decisions to be made or choices when a product, service or company reaches the status of being general. Though there are many general products, such as bread, shoes, cars , etc. there are actually very few that when we think of the general word ther e is only one choice that comes to mind. This would also be considered defining the scope of the business (Collis, Rukstad, 2008, p2). While Loblaw’s mission is to be ‘Canada’s best food, health and home retailer their mission also includes innovative products at great prices (LobLaw Companies Limited.-2, 2008)’. Loblaw’s chose as it’s arena restoring innovation by making their brands and assortment of products worth changing supermarkets for and targeting consumers with specific brands and assorted product specialties that are hard to find in other supermarkets. Their brands wanted to strengthen and also revitalize product development, to simplify and also to grow. These areas are considered the arena the company has chosen to be active in. Core priorities of the company also describe strategy the company will use to achieve goals and reach milestones. LobLaw operations planned to focus on achieving greater performance and increasing engagem ent among colleagues, strengthening the customer experience, simplifying assortments and improving price perceptions (LobLaw Companies Limited.-2, 2008) Enhanced decision making support, an improvement in company infrastructure, along with better talent retention, motivation and development are also vehicles the company’s strategy includes in order to reach the goals their plans have outlined. Various vehicles are less effective than those which are concentrated and strong efforts utilizing only a few strategies at once in order to focus efforts. Differentiator’s used by LobLaw are those factors and attributes that LobLaw will use to differentiate itself among competitors; while not necessarily having one product that is used as differentiator among competitors companies can also have the best combination of differentiators can allow an

Professional and Academic Goals Coursework Example | Topics and Well Written Essays - 250 words

Professional and Academic Goals - Coursework Example e process of handling these diseases requires networking and information exchange among medical practitioners, characterized by provision of orders and directions from experienced medical experts. Therefore, it would be inappropriate for the author/writer of the post to claim that his/her intention to study pathphysiology and its treatment is a means of being autonomous, without being instructed by doctors. The writer to this post seems to have been driven by passion towards being a professional nurse. He says that his experience as a nurse has made him learn more; it has also given him the desire to seek more knowledge on how to handle issues ascribed to human life. This is an appropriate strategy towards selecting a course or a college that offers a specific course. The nursing field is characterized by both physical and mental challenges especially among the nurses. This means that the nurses have to persevere some conditions in order to save human’s life; therefore they must be not only be driven by the desire to access the physical benefits associated with being a nurse, but also the passion to work in this complex disciplinary to save human’s

The Consequences Of Being A Passive Listener English Language Essay

The Consequences Of Being A Passive Listener English Language Essay Listening is an essential part of communication and is different from hearing. Listening means paying constant attention and making sense of what is being said. Hearing on the other hand is merely acknowledging that someone is speaking. Hearing is passive while listening is active. Listening is a non verbal skill. It is the act of interpreting, remembering and understanding what has been said. A listener is of two types; a good listener and a bad listener. A good listener is one who is patient and calm. He is a critical thinker who listens to each word said carefully and without judgment or interruption. He is active, persistent and shows carefully consideration when listening to what is being said. A good listener can place himself in the shoes of others, see how what is being said impacts him and see their point of view. He can tune out distractions and focus on what the speaker is saying. He also makes notes and jots down the important points. He is attentive, does not interrupt and picks out verbal and non verbal cues from the speaker. He knows that listening is the primary source of knowledge. On the other hand a bad listener is the exact opposite of a good listener. He pretends to be listening to what is being said while he lets his mind wander to irrelevant issues. He does not pick out the main idea of what is being said and often finds what the speaker says to be boring. He listens to sounds rather than the words of what is being said. He gives in freely to distractions and is often a noisemaker who distracts the attention of others in the process. He is the person who is mostly to relaxed in class and sits in informal positions. Listening is also of two types; active listening and passive listening. Active listening is the act of hearing the words and identifying the feelings associated with the words. An active listener concentrates on what is being said and is able to tune out unnecessary distractions. To be an active listener one must show empathy, acceptance and willingness to take responsibility for completeness. An active listener shows reactions to prove that he is listening and has understood what has been said, this could be; nodding, making eye contact, facial expressions, asking questions, paraphrasing, not talking too much and so forth. Furthermore he reflects on the main point and summarizes what has been said. He is also able to pick out the verbal and non verbal cues from the speaker. Passive listening according to Baker(1971)is the listening done whereby there is little self perception or personal involvement on the part of the listener. A passive listener is one who is inattentive and uninvolved l does not identify the meaningful signals and cannot interpret what is being said. He listens without reaction and doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t show signs that he understands what is being said.. He is the type who interrupts the speaker before he or she finishes speaking. This is not the best listening habit. A passive listener can be illustrated as a rock, he can be seen but he does not absorb any information. It goes in through one ear and comes out the other. He is the type that easily forgets and stores irrelevant information in his memory. He often misses out on the verbal and non verbal cues given by the speaker during a conversation. He lets his mind wander far and near during a conversation and appears to be listening but is really somewhere else. He does not contr ibute to the subject and doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t give back feedbacks. A passive reader has a short concentration span. Attention is a requirement of learning. We cannot understand, learn or remember something unless we pay attention. Passive attention is uncontrolled and dependant on external factors. There are various consequences of being a passive listener. Some of which are discussed below; Passive listeners practice hearing i.e. they hear only the sounds coming out of the speakers mouth. They do do not cultivate good listening skills i.e. they are not effective listeners. They do not make a habit out of listening attentively and understanding what is being said. They pretend to listen while letting their minds wander supreme, giving in to distractions and so on. Passive listeners have a short concentration span; this means that they only concentrate for short periods of time. Due to distractions which they may give out or receive, they allow their mind to wander to irrelevant issues which do not concern what they are listening to. When they find a topic boring or difficult their state of mind changes towards that topic .i.e. they are instantly put off by it and are not encouraged to learn more, they pretend to listen and understand and do not concentrate on what is being said. Also, passive listeners miss out the key points and the main idea of what is being said. They only surface listen which is pretending to listen. Even though they are physically present there mind is not. They do not watch out for the importance of the lesson. Again due to distractions or voluminous jottings they miss out the verbal and non verbal cues the speaker gives out. In addition to, passive listeners do not focus completely on what the speaker is saying. They often misinterpret his points which could lead to disagreements, talking out of turn and debates between the passive listener and the speaker. Furthermore, passive listeners normally possess bad sitting postures. One should be comfortable while listening but not to relaxed. They are often to relaxed while listening which may give rise to sleep and missing the aim of the lesson. Also passive listeners do not give out positive gestures to show that they are listening and comprehending what is being said. Like nodding of the had in agreement, paraphrasing what is being said, positive or negative facial expressions, asking relevant questions within and outside the topic, clapping, shaking of the head in disagreement and so on. In addition to, passive listeners are the type that makes irrelevant copious notes which distracts them from the importance of the lesson while pretending to be listening. They write down almost everything the speaker says thinking that that is what is important. They do not jot down and summarize the key points of the topic . They do not possess an undivided attention thereby giving in to distraction which are; noise making, using of phones or other gadgets at the wrong time, constantly looking at ones watch, listening to music while listening, etc. Passive listeners do not reflect and put into use what is being said, bring up meaningless points and are mostly the people who come in late and leave early, sit at the back and never in the front rows unless they are told to do so. They are not critical thinkers, they do not think deep about what they are listening to. Passive listeners do not keep an open mind when they are listening; they are not matured listeners and are the type that are easily put off by irrelevant things. They look for the faults in the speaker or in what he is saying rather than grasping the importance of his topic. There are various guidelines or rules one must follow to be a good listener. This includes; stopping anything one is doing when a discussion is going on, ensuring that there are no barriers or distractions around, making observations not copious notes one will not understand in the future but summarizing the key points i.e. year in which events occurred, peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s names, names of cities or countries, occupation of people etc. Sitting at ease but not being too relaxed which may give way to sleep, not allowing oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s mind wander away, putting into practice the habit of paying attention to someone and not being discouraged by earlier failures, keeping an eye out for the main points of the lecture, not sitting with people who could be a distraction and not being a distraction our self, getting the information first and not looking out for irrelevant flaws with the speaker. In conclusion, we have learnt what listening is, the difference between listening and hearing, the differences between a good and bad listener, types of listening, guidelines to being a good listener, what one should do when one is speaking, what distractions are, the differences between an active and a passive listener and the consequences of being a passive listener. Therefore one must strive to be an effective and active listener so as to be a better learner.

Epic of Beowulf - Where Did the Christianity in Beowulf Come From? Essa

Where Did the Christianity in Beowulf Come From?      Ã‚   The Christian influences in Beowulf ultimately came from the Christian/Catholic Church of Rome which converted Romans, and thereby the Roman legions and thereby the occupied provinces. Also the Christian/Catholic Bishop of Rome sent missionary priests and monks to the British Isles to proselytze the population. There are additional considerations too.    First of all, let us be clear about the fact that the conversion of Britain to Christianity began quite early. The Catholic priest Venerable Bede, born in Bernicia, Northumbria, around 673, states in Bk 1, Ch 4 of his Ecclesiastical History of the English People that while Eleutherius was Bishop of Rome (175-189AD), a king of Britain named Lucius requested of the Pope that the king be baptized a Catholic by papal decree:    In the year of our Lord 156 Marcus Antoninus Verus was made emperor together with his brother Aurelius Commodus. He was the fourteenth after Augustus. In their time, while a holy man called Eleutherius was bishop of the church at Rome, Lucius, a king of Britain, sent him a letter praying him that he might be made a Christian by a rescript from him. His pious request was quickly granted and the Britons preserved the faith which they had received, inviolate and entire, in peace and quiet, until the time of the Emperor Diocletian.    Bede’s last sentence in the passage implies that Christianity had already been established in Britain for some time prior to Eleutherius occupying Peter’s chair from 175-189. This seems reasonable according to what is written by the historian Eusebius Pamphilus, bishop of Caesarea, in His Ecclesiastical History written in the 300’s. The Ecclesiastical His... ...McClure, Judith, editors. Bede: The Ecclesiastical History of the English People; The Greater Chronicle; Bede’s Letter to Egbert. New York: Oxford University Press, 1969.    Eusebius’ Ecclesiastical History, translated by C.F. Cruse. Peabody, MS: Hendrickson Publishers, 2000.    Magoun, Frances P. â€Å"Oral-Formulaic Character of Anglo-Saxon Narrative Poetry.†Ã‚   In TheBeowulf Poet, edited by Donald K. Fry. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1968.    â€Å"Nero.† The Columbia Encyclopedia, 6th ed. New York: Columbia University Press, 2000. www.bartleby.com/65/.    â€Å"St. Patrick.† The Columbia Encyclopedia, 6th ed. New York: Columbia University Press, 2000. www.bartleby.com/65/.    Ward & Trent, et al. The Cambridge History of English and American Literature. New York: G.P. Putnam’s Sons, 1907–21; New York: Bartleby.com, 2000      

The Fashion Channel Case

Introduction The Fashion Channel is losing highly valued viewers to competitors, causing a projected decrease in advertising revenue. TFH needs a plan to improve its ratings and increase its advertising revenue. We recommend that TFH implement scenario three and target the Fashion's and Shoppers/Planners. As we will show, this dual targeting plan has the highest income potential by bringing in the younger, highly valued viewers needed to increase advertising revenue. Analysis We recommend the third scenario of targeting both the Fashion's and theShoppers/Planners because it offers the highest ad revenue potential (see Appendix 1). Even though this plan has the highest total expenses, it results in the highest net income and margin potential (see Appendix 1). If TFH implemented scenario two and targeted only the Fashion's, the CPM would go up drastically. However, Fashion's only represent 15% of households and the average number of viewers would go down (see Appendix 2). On the other hand, if TFH targets both Fashion's and Shoppers/Planners the CPM and the average number of viewers will increase, exulting in higher revenues (see Appendix 2).The first scenario is not a good option because it increases advertising revenues only a small amount. Implementation The implementation plan involves 3 major steps. The first step is to research the two segments and find out what kind of programming will attract and retain both segments. The second step would be to invest in the new programming. The third step is to begin an advertising, promotions, and public relations campaign targeting the two segments. Risks The implementation of this plan has some risks that need to be mitigated.The three ajar risks are: 1) the plan only attracts Fashion's 2) the plan only attracts Shoppers/Planners 3) the plan alienates TFTP current customers. If the plan only attracts the Fashion's, then revenue will not be as high as expected, as shown in Appendix 1 under scenario 2. However, the exp enses would be much lower and income would still be much higher than in 2006. If the plan only attracts the Shoppers/Planners, then CPM would go down causing advertising revenue to decrease (see Appendix 3). This can be mitigated by focusing more on Fashion's than Shoppers/Planners while still trying to attract both. The Fashion Channel Case Starting in 1996 TFH (the fashion channel) had a great success because of a big audience and no competitors in the business. Noticing the great success competitors such as CNN and lifetime started to also have fashion-based programmer. Since viewers now having a choice to decide which channel they want to watch the viewer numbers of TFH starter to decrease. A reason for this is shown by an alpha research which pointed out that both CNN and lifetime got a better feedback in customers satisfaction in consumer interest as well as in awareness and also perceived value.Having their viewer numbers decreasing, TFH has to pay even more attention on their two main revenue streams: cable affiliate fees and advertising! Therefore they wanted to know who their audience is to can better react to them. They reached this with help of a detailed demographic breakdown which leaded to the result, that 61% of their viewers are female and 33% being aged 18-34 which is less then 45% being aged 35-54, but the younger group is stronger in this business Additional to this they did a SFA associated survey which divided the audience into 4 groups:Factionists: highly engaged in fashion with being 15% of all viewers, 61% being female and 50% being aged 18-34; Planners and Shoppers: participants in fashion on a regular basis with being 35% of all viewers, 54% being female and 25% being aged 18-34; Sustainability: participants in fashion for specific needs with being 30% of all viewers, 50% being female and 30% being aged 18-34. Also they have 45% with children in the household; Basics: not interested in fashion with being 20% of all viewers and 45% being female. 2) Which research method was most helpful to you in developing and evaluating the segmentation options?As mentioned before, there are four groups resulting from the SFA associated research. Combines with the results from the demographic breakdown we think it is really helpful for ETC. Indeed, with these researches they have the opp ortunity to realize who their audience is and so they can work on getting a new audience, probably within the other groups. They also understand who is the most powerful group in their business so that they can work on reaching their needs and with these information it was possible to work out the segmentation options. 3) What are the segmentation options?Broad-based marketing: The goal is to develop a multi-segment strategy with a strong focus on â€Å"Factionists† and the â€Å"Planners&shoppers† and also have a focus on women aged between 18 and 34 since this is the most powerful group – as mentioned before. â€Å"Fashions† segmentation: In this segmentation the focus is strong only on â€Å"Factionists†. The plan is to spend $ 15 million on programming. It is a single segment concentration. â€Å"Factionists† plus â€Å"Planners & shoppers† segmentation: This one is a product specialized segmentation with focus on both â€Å"Fact ionists† and â€Å"Shoppers & Planners†.TFH has to spend $ 20 million on programming in this case. 4) What is the project financial impact of each of the option? Scenario number 3 has the best financial result: against an increment of $20. 000. 000 in fixed costs and an increment of $4. 151. 347 in variable costs, the increment of revenue by Ad sales increases by $138. 378. 240 and the company can have the maximum net income ($168. 867. 232) and also the maximum margin (39%). Scenario number 1, instead, is the worst one: The Fashion Channel doesn't have extra fixed cost but also their income are the lowest one ($249. 080. 832) that is $96. 864. 68 lower than in scenario 3. In this case, the firm can match the same result that reached in 2006. Scenario 2 is a little worst than scenario 3: they have a little few fixed cost ($70. 000. 000) as they gain less revenue by Ad sales ($322. 882. 560) and also the net income and the margin are not performing as in scenario 3. 5) C ompare the segmentation options. What are the Pros & Cons (Strengths & Weaknesses) of each option? 1 . Broad Appeal (Broad multi-segment approach) – Scenario 1 Cross segment of Factionists, Planners & Shoppers, and Sustainability Woman aged 18 to 34 in all of the clusters 2.Factionists – Scenario 2 Alternative to a broad, multi-segment approach – focus on single segment (Factionists) 0 aggressive approach. Strong in the highly valued 18-34 female demographic. 3. The Factionists and the Shoppers/Planners – Scenario 3 Dual targeting of two segments (Factionists and Shoppers/Planners). 6) What is your recommendation? After the analysis of costs, revenues and net income and the review of advantages and disadvantages of the three options, according to us the best solution is the scenario 3: the â€Å"Fashions† plus â€Å"Planners/Shoppers† segmentation.We understand that the risk involved with this scenario is very high. TFH will lose some of the ir most loyal consumers by re-positioning the channel towards factionists and the planners/shoppers. Furthermore, Exhibit 5 show us that this scenario also requires more programming and operational expenses. On the other hand, â€Å"Factionists† has superior interest in fashion and â€Å"Planners & Shoppers† has the largest cluster size, so it is a good choice to combine them. Indeed â€Å"Planners & Shoppers† will improve he rating in order to attract more ad buyers and at the same time â€Å"Factionists† will enhance the CPM to gain more ad revenue.Moreover, from the Exhibits 4 and 5 we can observe that scenario 3 gives the more revenue that the others and it provides more net income and a better margin than the other two options. To conclude, the benefits truly do seem to outweigh the risks in this scenario and we recommend that targeting at two valued groups â€Å"Factionists† and â€Å"Planners & shoppers† is the best solution to this p roblem. It will create more revenues (above all from advertising), aka TFH get back market shares quickly and maintain Tiff's leading status and core viewer loyalty.Obviously, The Fashion Channel will also implement this new marketing plan. One of the more difficult challenges for TFH is trying to keep their older loyal consumers while attracting the new factionists and planners/shoppers (18-34 female audience), otherwise they could certainly lose more than they gain. In order to achieve this aim, TFH should analyze the loyal consumers' favorite programs and make sure to keep these programs when they begin their new marketing plan.Moreover, The Fashion Channel should look at Lifetime and their Fashion Today program to gain a better understanding of how they market to their 18-34 year-old female audience, so they will be in a very advantageous position to capture a large share of the market. Furthermore, TFH must continually find ways to improve consumer interest, awareness, and perc eived value. Lastly, TFH must be aware of its competition and be ready to differentiate and re-position its programs in order to earn the best TV ratings and capture the most market share. The Fashion Channel Case Introduction The Fashion Channel is losing highly valued viewers to competitors, causing a projected decrease in advertising revenue. TFH needs a plan to improve its ratings and increase its advertising revenue. We recommend that TFH implement scenario three and target the Fashion's and Shoppers/Planners. As we will show, this dual targeting plan has the highest income potential by bringing in the younger, highly valued viewers needed to increase advertising revenue. Analysis We recommend the third scenario of targeting both the Fashion's and theShoppers/Planners because it offers the highest ad revenue potential (see Appendix 1). Even though this plan has the highest total expenses, it results in the highest net income and margin potential (see Appendix 1). If TFH implemented scenario two and targeted only the Fashion's, the CPM would go up drastically. However, Fashion's only represent 15% of households and the average number of viewers would go down (see Appendix 2). On the other hand, if TFH targets both Fashion's and Shoppers/Planners the CPM and the average number of viewers will increase, exulting in higher revenues (see Appendix 2).The first scenario is not a good option because it increases advertising revenues only a small amount. Implementation The implementation plan involves 3 major steps. The first step is to research the two segments and find out what kind of programming will attract and retain both segments. The second step would be to invest in the new programming. The third step is to begin an advertising, promotions, and public relations campaign targeting the two segments. Risks The implementation of this plan has some risks that need to be mitigated.The three ajar risks are: 1) the plan only attracts Fashion's 2) the plan only attracts Shoppers/Planners 3) the plan alienates TFTP current customers. If the plan only attracts the Fashion's, then revenue will not be as high as expected, as shown in Appendix 1 under scenario 2. However, the exp enses would be much lower and income would still be much higher than in 2006. If the plan only attracts the Shoppers/Planners, then CPM would go down causing advertising revenue to decrease (see Appendix 3). This can be mitigated by focusing more on Fashion's than Shoppers/Planners while still trying to attract both.

Assessment Critique Essay - 1860 Words

Assessment Critique Sandra Whitney California State University, Northridge SPED 501 M/M Dr. Haney A. General Information The Kaufman Test of Educational Achievement, Second Edition (KTEA-II) is an individually administered measure of academic achievement for ages 4.5 through 25. The test is available in 2 versions. The Brief Form assesses achievement in reading, math and written expression. The Comprehensive Form covers reading, math, written language, and oral language. It also provides an analysis of students’ errors. Examiners can obtain a Comprehensive Achievement Composite in about 30 minutes for younger children and 85 minutes for the oldest students. The Comprehensive Form has 2 independent, parallel forms (A and†¦show more content†¦The core composites for Reading (.96), Mathematics (.96), and Written Language (.93) are also highly reliable. However, the Oral Language composite (.87) and Oral Fluency (.85) fall below the desired (.90) standard for reliability. The Sound-Symbol and Decoding composites are adequately reliable at all age levels. Because of the format for t he subtests for the Reading Fluency composite, it is not possible to evaluate the internal consistency. The internal consistency coefficients are lower for subtests than composites. Most of the Reading and Mathematics subtests, and the Spelling subtest coefficients are sufficiently reliable. The majority of coefficients for the Oral Language subtests and the Written Expression subtest are less than (.90). The coefficients for Nonsense Word Decoding are acceptable; but the majority of coefficients for the Phonological Awareness, Associational Fluency, and Naming Facility are below (.90). To assess the stability of the KTEA-II scores over a period of weeks, the test was administered twice to 221 children from three grade ranges (Pre-K to Grade 1, Grades 2 through 6, and Grades 7 through 12). The retest interval ranged from 11 to 60 days and averaged 3 ½ to 4 weeks. Alternate-form reliability was also examined in this analysis because about half the students took Form A first and Form B second; the other half took the test in the opposite order. The reliability correlations for the three grade ranges for theShow MoreRelatedDoppler Assessment Critique2162 Words   |  9 PagesThe purpose of this assignment is to critique two research studies that I have identified from my practice. I am currently working as a community staff nurse within a District Nursing team (DN). Leg ulcers have a huge impact on the DNs workload, Moffat; Franks Oldroyd (1992) evidenced that time spent by DNs caring for people with leg ulcers ranged from 9-22% of the total workload. Douglas (20 01) informs us that leg ulceration affects around 1% of the population. 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